Platform teams are product teams that never got a product marketer. They have users (internal developers), a competitor (every team building it themselves, or going straight to AWS), a buyer (the CFO or CTO) and a renewal - the annual budget cycle. They run all of that on zero positioning, zero segmentation, and zero proof. So at budget time they walk in with a list of things they did, and a vendor walks into the same meeting with a story about what a business gets. The vendor wins. Not because the platform is worse, but because it was never positioned.
My talk teaches four GTM frameworks, each translated into a platform-team artifact they can build on Monday.
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