When you own public messaging for seven database technologies without a PMO or a single release calendar, consistency becomes a systems problem. Upstream releases move faster than marketing processes, while messaging gets scattered across Notion, Google Docs, Slack, and decks. I moved our canonical messaging into a public GitHub repository and started treating language like code: Markdown, pull requests, owners, dates, and automated checks for naming drift and recurring mistakes. This talk shows what belongs in the source of truth, what should stay human, how we handled a product fact that changed after publication, and how to build a lightweight messaging workflow that teams can start using immediately.
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